It’s all about personalization!

 

Niels Loeb, telling us about small, fashionable, authentic and individual ADAM.
Niels Loeb is telling us about small, fashionable, authentic and individual Opel ADAM.

The speaker Niels Loeb, chief designer of Adam Opel AG, held a very interesting presentation about one of the car that he worked on and gave us a detailed overview on the ADAM. Niels told us about two principals, on which ADAM is based: “Innovate and not imitate”!

There are 64000 combinations of ADAM that give Opel customers a choice to design their own car, which leads us to the conclusion that ADAM is all about personalization.