The speaker Niels Loeb, chief designer of Adam Opel AG, held a very interesting presentation about one of the car that he worked on and gave us a detailed overview on the ADAM. Niels told us about two principals, on which ADAM is based: “Innovate and not imitate”!
There are 64000 combinations of ADAM that give Opel customers a choice to design their own car, which leads us to the conclusion that ADAM is all about personalization.